One of the biggest challenges most network marketing entrepreneurs face is the challenge of attracting the right people to their MLM business opportunities. Here I am going to share the 4 proven steps that you can follow to attract the right targeted prospects to your business opportunity with you chasing family members, friends and strangers every where. Before I share these proven steps, it is vital to clarify that the traditional ways of recruiting people in MLM does not work any more. In my own experience, it was very frustrating and can even lead to most people to give up on their dreams very easily.
However, adopting the following steps in building your business will make you to be sought after and not the one chasing people. It will portray you as a leader as well as an expert. So here are the steps;
STEP 1: Find where your prospect / customer are dwelling or meet
This can be both online and offline. You want to first of all identify your niche market as well as identify your typical prospect. Typical places that you can find your potential prospects may be your local community forums (offline), online forums, local church,Social networking events and even a chat room or just your marketplace. You have to get out there and figure out where your typical prospect loves to meet. You have to be creative here and find them.
STEP 2: Build a Connection
Once you have found where your potential prospects meet or consistently socialise, you must observe them by listen and find out what their concerns are or what their pressing challenges or wants are. This way you can try ti understand the questions that they are asking, what they are looking for. you can connect with them through common interest, you want to get to know them and get familiar with them.
STEP 3: Provide Value To Your Prospects
After you have built a rapport / connection with your potential prospects, you must provide valuable solutions to their pressing problems. You want them to consider you as an expert as well as a leader that can help them solve their problems. This build trust and their confidence in you as a leader will grow. You must Have the mentality that people only join leaders and not really business opportunity. You want to leave the impression in them that you are the one that solve their primary problem that they are facing because you have helped them before. They will see you as a role model.
STEP 4: Introduce them to your business/ product to Convert them to become a business partners or buying customers respectively.You must avoid the blunder of pitching people with your MLM business opportunity, this must be the last thing to do. Otherwise, they will run away from you as they will see you as a salesman who does not have their interest at heart.
Yours in success,
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