In the early days of social networks, I remember my idea of Facebook used to be just a place where friends can meet old friends and see their face to see how they were doing, especially my childhood friends. It used to be a place where mothers would write about their kids, brides would talk to girlfriends about their upcoming wedding and friends would share photos of their latest trip or party.
Suddenly, businesses realised the potential exposure their businesses will get with the hurricane of the 750 million people on Facebook and decided to chime in, with business pages that tout specials, deals and other business-related promotions.
But they got it all wrong and lost big times. Just because they failed to realise that in social networks, there’s an art to communicating in an atmosphere that’s supposed to be about sharing, not selling.
In order not make same mistake that these big businesses had made in which most internet and network marketers are still making. Here are tips that can help you to build your business brand using social media networks without jeopardising your reputation or losing lots money. These tips really any business even offline business, either small or large business; it does not really matter as long as your main aim is building a big Facebook presence and this is also applicable to other social networks such as twitter.
Use Facebook to make friends, not customers
You need to know that most People develop positive feelings with the other person through relationships or connections, and not with a page. For instance, you can write about your local community and events, and try to post items of interest that go beyond your business. A good viral video “doesn’t make you think, `I want to buy a car from the dealership,’ but it does keep you in the news feed and reinforces the name.”
Post three times a day, no more
You will be making a devastating mistake on your reputation if you overwhelm people with too many information (you can referred to as a spammer); moreover that’s just a turn-off. Please, always remember, it’s all about how valuable your posts are to your friends and not the quantity. It’s advisable to post early in the morning and evening period which are the peak high-traffic times for Facebook.
Don’t post silliness just to add another item
You should only share information that has a reason for sharing (i.e valuable to your friends either funny, adventurous, gossip or business or anything interest that can create a discussion or dialogue). For instance,
Surveys of your favourite ice cream flavours are a waste of time that will just annoy people; it has very little real worth.
4. Provide incentives; don’t be pushy
Please remember this always to Offer the deals or your business opportunity just once a week, not every day, because People come to your social media to find information that will make them feel lively, cheerful and even catch fun, but they don’t want sales forced on them.
Whenever possible, post the kind of content you’d want to share with your friends. Facebook marketing isn’t about selling as much as it is about sharing.
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