LESSONS FROM MAYWEATHER VS PACQUAIO FIGHT (A Business Point of View)
SIMPLE STEPS TO MAKING MONEY ONLINE
There was a great hype about the so called “the fight of the century”, the world had to wait for 5 years for the fight between one of boxing’s greatest pound for pound boxers to face each other . The world was made to wait until the 2nd of May 2015 for the most mega fight in the history of boxing as a sport. Both boxers went home with approximately over $300 million. As an normal human being, you start to wonder why this huge amount of money were involved. Then, I began to realise the numbers involved and this blew me away and i had to give huge respect to the organisers. First of all, I realise this is just an event( the product) which we were made to buy. Either you watch it on Pay per view TV, free on TV or attend the event at the MGM grand in La Vegas, USA. What matters is the fact that this event was sold to you and you bought it. the evidence of this can be found on social media, both fans and non fans of boxing were compelled to watch the fight just as I woke up in the middle of the night to watch the fight.
However, I learnt some lessons from this fight which I believe is a very simple proccess of making money either offline and online. It is a process that every one making money online and offline really do regular, the more you repeat this process the more chance you have of making money online. I will reveal them to you and please feel free to add to the list ;
(1.) Have a Product to Sell :
Just as I said earlier, this was the first thing that I realise was the fact that this fight between this two great boxers was only a product packaged as an event. To clarify this, it is important to note that in order for anyone to make money; there must be a product or service that is appealing to the final consumer (niche). For instance, the niche of the boxing fight is SPORT, its sub-niche is BOXING. This means that you must looking for a good and profitable niche with less compettition and then have a product to sell. One more thing, you can create your own product or sell other people’s product.
(2.) Create a Story for Your Product:
One thing that I have also realise is that humans beings love to listen to stories. As we all knew that there was a story behind this fight between Mayweather and Pacquaio (remember the “good Vs Evil” tag). We must understand that stories do sell either good or bad. Therefore, ensure that your product or services to have a story that your target customers can relate to. Either a story that will relate to their pains or problems and them tell them the solutions that your product will provide. Therefore, you must have a story that will educate your potential customers about your product.
(3) Market Your Product / Brand:
As you can now realise that the Mayweather/ Pacquaio fight was marketed to the world with a story via various platforms through the media from television, radio, social media even the word of mouth. You hear people arguing about who will win and lose with clear reasons why they were confident about their choice of winner /loser. Before you knew it, it was hyped that every soul on planet earth were looking forward to the bout between these two warriors. everywhere you go, you must hear people talking about this potential fight.
It is important that we expose our product and services to the marketplace using whatever advertising / marketing platform that suits us. Your job is to ensure that people are aware of your brand, product and services. In my humble opinion, I strongly believe that Floyd Mayweather is a very good example of an entrepreneur because he was the clear winner. Here is my reasons why,
- He clearly won the fight with his defensive and boxing masterclass skills.
- He earned the largest money from the event
- His brand which is “The Money Team (TMT)”, organised the fight and His Brand TMT can be seen everywhere from banners to wearables etc.
- He promoted His business as well as His business partners.
So therefore, it is important to advertise your business, products and services…. so that you can get to the next stage!
(4) Close the Sale and Make Money
According to various media reports, It was claimed that tickets for the MayPac fight were sold from $10,000 to $300,000. That’s huge I think and an estimated 40 million plus pay per view customers. A lot of us were urged to watch a fight lasted roughly 30mins. the bottom line was that it sold out and money were made. My view is that it will be very hard for you not to make money if you simply follow this four steps to making money online. All you have to do is to take action and see the result of your work, learn from mistake and keeping getting the right results which is to make money.
PS: If you have anything to add to this article or the list , please feel free to do so as I look forward to see your comments and please share this with like minded people.
Yours in success,
Internet Business Coach
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