If you are contemplating on starting up a business online but do not know exactly what to do or the skills required to make money online. I will give you certain skill sets that are required in building a successful online business. I strongly believe there are two kinds of skills which every online entrepreneur must have an idea on. they are
- Technical Skills (you have to know some basic technical skills but not all): This includes Research skills, Graphics Design, web designs and development, writing skills, copy writing, internet Marketing skills such as SEO, Social media, Blogging, Pay-per Click Advertising, List Building and email marketing.
- Business Skills (this is a must have for every aspiring entrepreneur)
==>> Technical Skills :
Research Skills: Every aspiring entrepreneur must be very good at this skill of researching for trends for profit especially during and after start up, this is the secret weapon of most high flying entrepreneur. A well refined research will save you money on the long run. It will help in making bad judgement and decisions that may be fatal to your business, it helps calculate risk. For example, before starting up a business, it is vital for an entrepreneur to know exactly how to find a profitable niche market using keyword research as well as finding unique keywords to outsmart his competitions. Remember, the internet is a very dynamic environment, and you have to stay informed. A lot of times you will have to use the search engines to find needed information and sometimes you will have to use the advanced search option. This skill is a must have for every aspiring online entrepreneur, your ability to find cutting edge solutions (information) will dictate how far you can go this industry.
Web Designs & development: i always say this is an essential skill to have if you are a savvy online entrepreneur unless you will have to control of your contents to someone else as well as pay them as well. There secret of an internet is your contents, they are your goldmine so it is always advisable to have full control in managing your contents especially if you are just starting up. Even thou you might use site builders or the automated blogs to start your business, you still need to learn some HTML basics. You will need this at least to adjust your links or blend in the Google AdSense Ads.
HTML is simple. It might look complicated at the beginning but you will get the point quickly. As you business advances you can learn more complicated WEB formats as PHP, ASP.NET,Java, or CSS or you can arrange some one else to do these for you.
Using WEB templates is very simple and there are many free templates out there. Only thing you need to do is to add content and build the link structure of your site. Other web development skills includes getting and registering a domain name, website hosting and publishing.
Graphics Designs: This is a very good skill for every online entrepreneur who wishes to step up the success ladder and look more appealing as well as professional. it brings out your creative genius especially with the using of image graphics to tell your compelling stories. There are plenty of graphics designing tools you can learn to use, my favourite is Adobe photoshop but there are tons of graphic designing tools that are cheap to use and some are even free. You can start with MS Paint if you wish. If you don’t want to pay for the logo of your site, you will have to make it your self. You could learn graphic design for other reasons too. If you can create cool designs you can sell them as products.
If you have advanced designing skills you could make your own recognizable and unique site but you could also establish your own designing company.
Copy-writing Skills (Writing): This is one skill I strongly believe a very good internet entrepreneur must have; you must know how to get to the mind of your reader through your blogs, sales pitches, videos or information especially if you are in an information marketing business. There are some types of businesses that can be run only with writing skills, like Blogs. Anyway, writing can be crucial for many other businesses as well. The level of the needed writing skills varies from case to case. Some times is necessary to have professional vocabulary and sophisticated writing stile and sometimes a slang can do just fine
If you don’t want to write, you can pay someone else to write for you or you can use someone else’s articles for free through article syndication programs but I can not EMPHASIZE this enough, it is a must have skill. I recommend Dan Kennedy’s awarding winning book (in my opinion) “The Ultimate Salesletter”, Get it and digest as well as master the skills.
Internet Marketing Skills:If you really want to create successful online business you must bring visitors to your site; there is no point having the most beautiful websites, the best sales-copy if there are no people looking at it.You have the your contents to a lot of people, let them notice that you are there. These skills could be crucial for every Internet based business.
The easiest way to get visitors is generating your website traffic using social media such as facebook, twitter, blogging, article marketing as they are very much FREE or cheap to run and simply watch visitors coming in.. There are other very cost effective marketing strategies which are paid advertising such as Pay Per Click program, other much more complicated technique to attract visitors is Search Engine Optimization (SEO). That means that you have to build a Search Engine friendly site in order to get traffic from the search engines for certain keywords .
==>Please Note: Concerning the Internet Marketing it is also important to learn how to convert new visitors into repeated visitors and how to convert visitors into customers. This can be easily achieved with power of email marketing and list building….. Do you know that the amount and quality of your list will dictate how much money you can potentially make online? Your Capture page and your autoresponder system is secret weapon to conquer the internet.
==>> Business Skills:
These are the top business skills I strongly believe every entrepreneur must have in order to succeed
- excellent leadership skills,
- effective team management skills,
- Eagerness to solve problems
- effective communications skills,
- People’s skills (networking skills , presentation skills, prospecting, closing)
- willingness to continuously improve and innovate new ideas.
In my experience, its very hard not to be successful if you can acquire most of the skills mentioned above and you must know that you must have the right mindset and attitude to succeed which means you must commit yourself to learning new skills and acquiring more knowledge in your area of business. Lastly, don’t try to learn everything at once, it is essential that you focus on one thing at a time. REMEMBER to Follow One Cause Until Successful.
Yours in success,
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